About PPR
PPR Capital Management is a private equity real estate firm that invests in distressed mortgage loans and multifamily commercial real estate. It provides accredited investors with capital preservation and preferred returns. Over the past five years, the company has experienced rapid growth, expanding from $50 million to $1 billion in assets under management.
The challenge PPR faced
PPR had fragmented and time-consuming processes for managing all areas of the investor lifecycle. Onboarding was a key challenge because investors had to navigate several pages of documents, making it difficult to easily find information on funds. It could take days to complete multiple subscription steps and required manual effort from both the investors and the company’s investor relations team.
Given the firm’s multiple asset classes and fund types, setting up and calculating multiple waterfall parameters was cumbersome and created operational overhead.
PPR needed a solution that could improve the investor experience, automate manual tasks and support the company’s continued growth objectives. As Stuart Hausman, Director of Innovation shared:
“PPR is currently at a point where we are trying to grow the company very substantially. In order to do that, we need to be offering a product that is above industry standard.”
PPR transforms their investor onboarding
Before implementing Agora, PPR’s investor onboarding could take days to complete. Investors had to review and manually enter information on several documents, which often left them with questions about how to proceed. This created a back-and-forth with the investor relations team, delayed the overall process and created operational workload.
Now, with Agora, PPR has a seamless onboarding experience. Investors can easily view fund offerings, choose their investment, and complete the process in just 10 to 15 minutes. Built-in tools like the Smart Questionnaire simplify and expedite the onboarding process, making it effortless for both the investor and the investor relations team.
PPR’s Chief Operating Officer, Chelsea Deluca explained:
“The Smart Questionnaire was a great answer to our process that was very fragmented. Before Agora, the investors would have to scroll through countless pages of documents and really didn’t have a good look at our funds.”
PPR effortlessly manages complex waterfalls with Agora
Prior to implementing Agora, managing waterfall calculations across multiple fund structures was complex and time-consuming. Manually creating individual waterfalls added operational burden and increased the risk of errors.
Stuart shared that one of the biggest benefits of Agora is its ability to quickly create and calculate waterfall distributions for any entity structure. This automation saves time, improves accuracy, and simplifies the entire process.
“We have multiple asset classes, all of which need their own specific waterfall parameters set. Now we have the flexibility and the speed that really is right what we were looking for.”
Agora helps PPR maximize efficiency and reduce workload
With Agora, PPR can now optimize back-office operations with a centralized Investor Portal experience that allows for seamless self-service. Investors can review fund offerings, complete the sign-up process, and track investment status in one place. This user-friendly experience makes investing easier and more accessible.
Bill O’Brien, Chief Commercial Officer, emphasized how the improved experience benefits investors and PPR’s operational team:
“Now they can invest on their own. That saves a lot of time. It reduces friction for investors, makes their poor experience a lot better, and makes it much easier for our Investor Relations department, because they don’t have to do as many manual processes.”
The result: PPR improves onboarding and enhances investor relations with Agora
PPR now has a scalable solution to enhance investor relations and onboarding. By understanding and adapting to their needs, Agora has removed roadblocks and made processes more efficient. With these improvements, PPR can focus on growth while delivering a superior investor experience.
Learn how Agora can help firms optimize operations and deliver more for their investors.